The best gym website design can serve its customers and be a focal point of the member experience.
Customer service is critical in every vertical and industry. When your business is dependent upon a membership base, the customer service experience becomes extra critical. It’s what drives retention and creates referrals and new member opportunities.
If your member experience only consists of what happens inside your facility, you are missing out on a major opportunity. A properly and strategically developed website will contribute to member retention and acquisition.
If your business is lacking a website or a well designed one, you’ve already lost credibility in the eyes of potential members.
Creating Trust And Appeal To Your Brand
Often your website is the first impression for a potential new member, client, or customer. How does your website look? is it appealing, does it convey the image of what your brand offers?
Can a visitor on your website easily see what solution you provide?
More than likely your website was discovered because of a potential member’s search for a solution or to solve a problem. Your website should clearly demonstrate how you can help them. A great gym and fitness website design will reflect this.
For gyms, fitness centers, and martial arts schools, your website should speak to its local demographic. What may appeal to a crowd in San Francisco, may not appeal to a crowd in Miami. Your website should be personalized to speak to your member base and target market.
Not the cookie cutter approach that too many website designers often take who are not familiar with your industry and local demographic.
Your Website is More Than A Brochure
More than a simple brochure that resides online, your website has the ability to serve countless purposes for your business. A well designed website operates as a great marketing tool, sales tool, and it’s also a direct line of communication to your members. Your website should be your top performing employee.
Your website is often the first place your members or potential members will look for information. Having a well designed and functional website will solve this problem. This prevents frustration among your members and losing potential members that came to your site but were unable to find the information they were looking for.
According to studies almost 90% of visitors to your website will immediately leave the home page to explore your products and services. It’s critical that you create a clear path for visitors to navigate your website.
It’s Not All About The Visuals
True, a website should be appealing to the eye, but that will only go so far. It’s critical that you are providing the valuable information visitors require from your website.
It’s also important to structure your website in a manner that makes it easy for visitors to find what they are looking for. You can do this by simply structuring your menu bar in a way that will be easy to find.
Also, make sure to use verbiage that is clear and definitive so they know exactly where they are navigating to and what information they will find.
Key components and content that a gym and fitness website design should have.
- Contact Information
- Membership Options
- Class Schedules
- Photos Of The Facility
- Staff & Trainer Profiles
- About Us Page – That Fits Your Brand
The best gym website designs have an About Us pages that defines their brand and the members they serve. If you’re a martial arts school or a neighborhood gym, that should reflect in your About Us page. Potential members will be more trusting and willing to join if they feel like they know you.
Don’t be shy about having pictures of yourself on your website. It’s acceptable and profitable to have family photos in your About Us page. Especially if you are a martial arts school or a center that provides programs for kids it helps build trust if potential members can see that you have a family and are a parent yourself.