It’s never been more important to make a gym website that will be found online by potential members. Even more critical, you need to design your gym website in a manner that not only drives prospects to your door, but can convert visitors at a higher rate.
Google processes over 40,000 search queries every second, and for health and fitness related queries, over 70,000 every minute!
With these numbers continuing to grow every year, how confident are you with your online presence?
At Sushi Fitness we are always trying to provide content and quality that educates and benefits our readers. With the comments and feedback I received on some previous articles I’ve learned that many of our readers are gym and dojo owners. To help provide more value to these readers or those of you thinking about starting your own business, I want to share a recent interview I did with Josh Steinberg from Josh Stein Design.
Josh is a web designer at heart with a huge passion for fitness. Josh helps health, wellness, and fitness companies improve their online presence. He has a history of building gym websites that convert a high number of visitors into paying customers.
Your Website Has To Serve A Purpose
There is a huge gap in the fitness industry where an online presence isn’t often at the forefront of an owner’s mind. A website is an afterthought to many business owners. They make a gym website and just throw it up on the web and expect to turn water into wine.
As the search queries show, Google is the first place people go today to find the business or product that they are looking for. Besides designing a website that will get found online, your website must serve a purpose within your sales process.
Having a well built website, especially in a highly competitive market like the fitness industry can separate you from your competitors. As a business owner, it is vital to take a step back and look at how your business is portrayed online.
Is your website just a brochure with images? Or is it acting as a funnel, to benefit, supplement, and enhance your sales process?
Address The Needs Of Your Website Visitors
When you make a gym website, or any business website it should be tailored as specific as possible to your customer base. Everybody’s individual business is different. Even in the same industry, your customers and membership base can be vastly different. A gym website design that works well in Scottsdale Arizona, might not be as effective in Portland Maine.
When you design or make a gym website it is critical that you speak to the pain points that will attract a market that is unique to you. Often the plug and play, easy website design is too broad or generic of a message to address the members you are going after.
WordPress is a great option for designing your own website and tailoring it to your individual market space. Often however, the time and complexity of building your own website in this manner becomes frustrating and time consuming for business owners. The result can be a product that is an eyesore or not properly designed to convert potential members who visit your website.
In the ultra-competitive world of fitness, your website needs to attract members away from your competition. Not drive them to look elsewhere because of a badly designed website.
Redesign An Existing Site
A critical error that happens often after an initial launch of a website is lack of resources and time spent updating. Improving and redesigning your website can have a major impact with your online business.
Josh states there’s preconceived notions that you should redesign your website every three to six months. However, he recommends that you should get your website redesigned as often as needed to stay ahead of your competition and of course, make you more money!
It’s extremely important that your website is designed to funnel your traffic in a way to promote sales or conversions. It’s one thing to just get a website up on the internet and have it read like a brochure. A visitor will land on your website and can read all your information and what you offer.
Then there’s another kind of website that actually converts your traffic into paying customers. That comes down to the user experience that begins the moment the prospect comes to your website.
How can your website get your customers from point A to point B in the easiest possible way?
Meaning, point A is the visitor landing on your website and point B, getting in contact with you, making a purchase, or whatever a successful conversion is for your business.
When you’re investing in a quality web designer like Josh, you’re focusing on consistent and residual business that you’re going to get from your website. You’re not just throwing a website up just to have one and just hoping to get results.
Your website should be an enhancement to your business and sales processes. It should provide a solution to a problem. Not just sit dormant online or worse, drive potential business away with a poorly designed website.