It may be the era of social media, but successful email campaigns still lead to more sales than any other marketing initiative. To learn how to run a successful email marketing campaign, it helps first to learn what it is.
At its root an email campaign is when a business sends you emails about their service and offerings.
Email is a great passive way to interact and build rapport with an audience. An excellent form of communication as it builds a direct line of communication between the business and the consumer.
There are no distractions like on social media or paid advertisement. Providing an excellent opportunity as the consumer is solely focused on what you have to say.
If the content provided by the business is consistently engaging, the consumer will be more apt to open the emails. More opens of course will lead to a higher chance of converting a sale.
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The Importance Of An Email Marketing Campaign
Once you understand how to run an email marketing campaign you can be successful in every niche. Email marketing should be a critical part of your overall sales and marketing strategy.
Email marketing is possibly the only marketing channel that allows you full control over when, and how often you communicate with your audience. You do not need to worry about any algorithm changes or fluctuations that may cause less engagement with your audience.
You alone control the time, message, and volume of interaction. By following a few tactics, you can build and keep a list of engaged email subscribers.
Build Trust And Value With Education
The first lesson you learn in sales is that consumers buy from who they trust. One of the best ways to first build that trust is by providing value through educational emails. Nurturing the relationship with your subscribers and establishing a rapport with them, not just a barrage of sales pitches.
Also, when you learn how to run an email marketing campaign with this process you are establishing credibility and expertise with your audience. In addition, you can provide value by offering lead magnets or access to resources that they would benefit from.
Building trust and rapport with your subscribers in this manner helps to build a bridge of trust. This will allow you to “thoughtfully” offer your products or services by interjecting an occasional pitch in your emails.
Everybody likes to buy, but nobody likes to be sold. If your emails are only promotions, you cannot build the relationship needed to have a successful email campaign.
Where email marketing is especially valuable is in the launch of a new product or service. Announcements can get lost in all the noise that comes with social media. An announcement delivered by email is the perfect way to make sure that they don’t miss the news.
How To Launch An Email Marketing Campaign
Now with an understanding of how important building rapport is, let’s learn how to start an email marketing campaign.
The simplest way to get started is by following three easy steps.
Step 1: Focus On Increasing Traffic To Your Website And Social Media Content
The first step to creating and growing an email list is increasing your traffic by targeting your specific niche. You will see the best results the more you can micro-niche your subject. The less specific you are with the audience consuming your content, the slower and more challenging it will be to build your email list.
Some things you can do to improve traffic would be:
- Follow SEO Best Practices When Creating Content
- Consistent Posting On Social Media And Blog Articles On Your Website
- Guest Blogging
- Partner With Influencers In Your Niche
- Comment On Blog Articles In Your Niche
The sooner you can start building your email list the quicker you’ll find success. Investing time into building an email list should be one of the first priorities you undertake.
Step 2: Motivate People To Sign Up For Your Email List
As you begin growing your audience your best to entice them into joining by creating a dedicated landing page with a lead magnet or an email opt-in form.
If you are going to have a lead magnet you need to create content that tactically matches what you are offering. This should be related to your specific niche and something that provides value to your audience.
Step 3: Begin An Email Sequence With Your New Subscribers
When your readers become email subscribers, they’ll become a part of your (hopefully) growing subscriber list. They should initially be receiving an email welcoming them to your email list along with a lead magnet if you chose to offer one.
Now you begin the sequence of delivering content that provides value and education about your niche. Personal stories are always a great way to approach this. It helps implant you as an expert in the field and also helps your reader relate by letting them get to know you.
Client testimonials are also a powerful tool to use when providing content in an email. It helps deliver great insight on your product and service by someone who has used it.
Also, self-selection is always a great option if it’s applicable to your business. This is great as it allows you to only send relevant content that the subscriber has already told you they want to learn about. This is micro-niching at its finest!
Email Is The Most Cost-Effective Way To Grow Your Audience
When you run a business, you need to be focused on the bottom line. Having fewer expenses will equal larger profits!
Emailing helps automate several processes and tasks that tend to be repetitive. Building a list and learning how to operate a successful email campaign allows you to sell your services or products on autopilot.
Measure The Growth And Performance Of Your Email Marketing Campaign
If you examine your last lead or sale, can you clearly state where that journey began? Without this valuable information you are unable to improve your marketing efforts. Often, your business will miss many opportunities by not identifying qualified leads, and fruitless spending in marketing verticals that will see no return.
With email marketing you have accurate time-tested tools to measure growth, and most importantly performance. By examining email open, click, and conversion rates you can monitor how well your campaign is performing. With this information you are able to calculate an enhanced marketing plan that will be optimized for increased engagement from your audience and of course, more sales.
Remain Personable While Automating Your Campaign
Automation tools are a powerful asset to a business when utilized properly. Automating your email marketing campaign allows you freedom to focus your energy on other aspects of your business.
You can effortlessly interact and provide valuable content to your audience. Simply set up your sequences and funnels one time, and your done!
You Want A High ROI (Return On Investment), Then Start Email Marketing
As a small business owner, you are required to fill multiple roles and just getting through the “high priority” list each day is a challenge. The reality however, is items that directly bring in more sales and revenue need to be prioritized to be at the top of your list.
Email marketing is the top dog in regard to increasing your ROI and driving more sales. For every $1 spent on email marketing, companies across all niches see a $38 average ROI.
That’s an impressive return on investment!
It’s Easy To Get Started
Along with being incredibly affordable, which is what we are all about at Sushi Fitness, email marketing is very easy to start.
If you are looking to get started on your own here are a few of options available you can start for FREE from companies I use myself and with clients.
Email Marketing Software
ConvertKit is a perfect company for you to get started with. It’s actually the company I began using when I first started out. ConvertKit allows you to get started for FREE with NO CREDIT CARD REQUIRED.
They provide a ton of tools for a free account like unlimited traffic, landing pages, and forms. Also tagging, email broadcasts, and other features up to 1,000 subscribers.
You can get started with ConvertKit for FREE by clicking the banner below.
GetResponse is another great company that provides many of the same tools that ConvertKit offers.
An important item to highlight is GetResponse’s Facebook and social ads creator features. When I am designing a marketing plan with a client and we are going to focus heavy on social media ads, I often lean on GetResponse as my platform of choice.
GetResponse also offers a FREE trial that you can begin with NO CREDIT CARD REQUIRED. If you want to give GetResponse a try you can click the banner below.
AWeber is another very popular tool for email marketing tool that you can utilize to have a great marketing campaign. The software is loaded with features and allows you to quickly follow up with emails.
Crafting an original marketing email is also simple with AWeber. You can choose from over 700 customizable templates and have a money-making email script in minutes!
If you are a marketer or blogger, AWeber will undoubtedly help your business.
MailerLite is available at a low cost and is incredibly powerful, with a robust platform of features. Instantly this makes it a great software choice for email marketing!
Even the free plan enables to you to take advantage of their impressive catalog of features. You can also create landing pages and automated email sequences that help produce conversions at a quicker rate.
Do You Want Some Marketing Guidance For Your Business?
You can start by visiting our resource page and see other business tools and services I use personally and with clients.
If you want to learn more about the positive impacts marketing can provide, contact me for a FREE evaluation of you business. We can discuss implementing an email marketing campaign and other opportunities to grow your business.
You can contact me HERE, and I’m looking forward to talking with you!
Please let me know in the comments below and if you have any questions on email marketing.
Or, if you run a successful email campaign already I’d love to hear some tips on how you grew your subscriber list.