Should You Start a Nutrition Program at Your Fitness Center?

Nutritional Values of an Apple

Fitness facilities are no longer just for pumping iron.  The word fitness has a whole lot of other connotations relating to overall health and wellness.

And no matter how many squats you do, how many miles you ride on the stationary bike or laps you swim in the pool, you’ll never be truly fit if you don’t get proper nutrition.

Many people

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Gently Does It Wins The Race For Gym Text Campaigns

Gym woman smiling at receiving a text message and looking at her phone

Most people have some sort of mobile device connected to an SMS text-messaging network these days. That creates an opportunity for the enterprising fitness center owner to use text messages as another medium in their marketing strategy, with which to engage with gym members. The question is how does that fit into your marketing and how do you

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Best Types of Music to Play at the Gym

Music notes

As a gym owner, you would already know that the music you play at your gym defines the ambiance and affects the level of motivation for your members. With different personalities coming to your gym, you are probably having a hard time trying to keep everyone happy with the type of music you play. While hardcore bodybuilders are likely to prefer

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What Is Your Story?

A "prince frog" looking on an over-sized book that says, "Once Upon A Time."

Do you have a back story to how your business started? Do your employees know the why and what-for of the enterprise they work for? Employees need a story that they can focus on and a reason to identify with your small gym business. If that story is something that new employees can buy into, they will become a more effective part of

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Crunch Fitness Business Model

No Judgement - a gavel with an circle around it, crossing it out.

All Crunch and No Judgment

Every once in awhile I like to give a shout-out to a company that’s doing their own thing in the fitness industry and being rewarded for it with success. Crunch Fitness and their franchisees are a great example of exactly that. They have a business model that is unique and creative. I’m not suggesting that you should run out and get a Crunch

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Capitalizing On Gym Guest Passes

2 month old jack russel terrier puppy

Turbocharge Your Income With Gym Guest Passes

There are many different ways to increase your gym’s revenue. Let’s focus on how you can use gym guest passes to increase your income, in the way a turbocharger boosts the horsepower of a small car engine. Of course, your own particular approach to this strategy will be strongly influenced by the unique layout of your local racetrack. So,

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